Brand.

Logos, colours, typography and the rules for using them. Ready to download — for press, partners and internal use.

Logo

The symbol works on its own. The full lockup has a fixed 4.729:1 ratio — never distort it.

Primary (dark background)
Primary (dark background) SVG PNG
Light background
Light background SVG PNG
Monochrome white
Monochrome white SVG PNG
Monochrome dark
Monochrome dark SVG PNG
Symbol only
SVG · PNG
Symbol only
SVG · PNG
Symbol only
SVG · PNG
Symbol only
SVG · PNG

Palette

The accent is the brand's signature. It falls outside the CMYK gamut in print — ask for a proof before any run.

Typography

All three fonts are SIL Open Font License 1.1: free for commercial use, including embedding in PDFs.

Sora Headings · 100–900 · site usa 700/800/900

AaBbCc 0123456789

Google Fonts · SIL OFL 1.1 ↗
Inter Body text · 100–900 · site usa 400/500/600

AaBbCc 0123456789

Google Fonts · SIL OFL 1.1 ↗
JetBrains Mono Numbers and data · 100–800

AaBbCc 0123456789

Google Fonts · SIL OFL 1.1 ↗

How to use it

Do

  • Clear space: half the symbol's height on every side.
  • Minimum size: 100 px (digital) or 25 mm (print). Below that, use the symbol alone.
  • For single-colour work, use the monochrome versions.

Don't

  • Distort or stretch it — the ratio is locked.
  • Recolour outside the official versions.
  • Add shadows, outlines or gradients.
  • Retype the name in another font.

Questions about brand usage? vertexhub@vertexhub.ai